A press release is a clear, straightforward format in which to bring news to the attention of print and broadcast media outlets. In an era of intensifying social networking, issuing press releases to non-traditional media individuals and organizations is also critical if you want as many people as possible to know about an event, a campaign or positive news story you are involved with.
Writing a press release is not a complicated process.
Topic and angle are key to securing good coverage, so try to assess your press release from the perspective of a journalist or other communications professional: will this press release make an interesting story for their readership?
Study the outlets, organizations or platforms being targeted to gain a better understanding of the stories they cover and what level of knowledge their readership is assumed to have. Unless your press release is intended for a specialist publication, never assume the intended readership will have prior knowledge of the technical or organizational information relevant to your press release.
Press releases should ideally be written in the same font and colour, with a size of at least 11 points – smaller type is difficult to read on a computer screen or the printed page. Try wherever possible to keep the body of the press releases to one page (supplementary notes can run onto a small number of additional pages).
We have prepared a simple guide to writing a press release.
You can also cross-reference this guide with one of our own press releases.
Another useful resource for anyone writing a press release is the Guardian newspaper’s online style guide.
Writing press releases is part of our communications services – for more information on what we offer, please visit our services page.